DIY Wife - a milestone FIRST

Dabl Network, a start-up streaming channel operated by Paramount, was in desperate need of original content. Of all 50+ shows rotating on the channel, 100% of them were third-party acquisitions, which provided some obstacles in the form of approvals, digital restrictions and more.

Facing economic headwinds in a post-COVID world, the promise of being able to leverage the excitement of a new show on streaming/social/digital was starting to become an unattainable dream.

However, by working closely with a resourceful executive, we partnered to create a “new” show by acquiring a digital creator’s content, and up-cycled it for broadcast use. We acquired DIY Wife, an on-brand show born on digital but destined for TV, and got to work to bring it to Paramount+ and PlutoTV.

As the lead producer on this milestone project, I developed a structure to patch together clips and created broadcast-level title cards, transitions and end credits. In addition, I wrote scripts to help piece together the narrative of the show, giving each episode a seamless look and feel that translated well to a streaming/linear environment.

The new show debuted in Q4 of 2023, giving a boost to the sales team to attract new advertisers. In addition, the pilot episode outperformed the previous week’s program by over 25% in tune-in/ratings.

This milestone achievement set a precedent for possibilities in the digital -> broadcast space, and continues to be a sales/acquisition model being explored by the greater Paramount team.