Charmed

Paramount’s owned-and-operated streaming services needed to leverage their deep library of new and old content to drive subscriptions and tune-in, so my team took on the task of making an old show relevant again in 2023 - the original Charmed! The strategy? Breathe new life into the IP by bringing it into the 2023 digital/social space.

Steeped in fandom for over 20 years, I had to tread carefully to remind die hard fans about this show and its availability on our streaming platforms (Paramount+ and PlutoTV). I chose the best-of-the-best clips from the show to organically tease key, beloved moments to super-serve the fans, and also acquire new audiences who may not have had the pleasure to enjoying this show when it was in first-run syndication.

I worked closely with my team of editors, motion/graphic designers, creative directors and legal to set up a production workflow to pump out clips where our audiences were discovering (and rediscovering) content - Facebook and YouTube. In addition, I kept close tabs on the cadence of posting, watch-time data and thumbnail/copy strategy to get clicks and drive traffic to our streaming destinations.

Overall, my first 90 days of managing production netted 1K% plus increases in engagement/views, proving that deploying bite-sized clips in both standard/vertical formats can make an old show relevant again.