PROFESSIONAL EXPERIENCE

PARAMOUNT | Managing Editor & Social Media Lead 10/2019 - 9/2023

Social strategy and creative lead on the Rachael Ray Show, Charmed, and Dabl Network. Led development of content marketing strategies and production of compelling content across digital platforms to drive revenue and engagement.

  • Managed multiple teams and streamlined social content production workflow processes across digital/social platforms. Led strategic 360 social campaigns to drive awareness, audience growth, and viewer retention on streaming TV apps and social (Facebook, Instagram, YouTube, TikTok, X, Snapchat). Achieved a 62% QoQ viewer growth on streaming.

  • Led a creative team, built audiences from zero to 1.7MM followers, and achieved significant gains across social media platforms (Facebook ↑145% and YouTube ↑233%) by building channel strategies and deploying community management approaches. Leveraged real-time trends and cross-platform analytics to drive growth.

  • Served as lead broadcast producer for Dabl Network's first original show, achieving an 80% cost savings compared to traditional acquisition. Managed production to completion, including creator management, project timelines, creative direction, video editing, management of music libraries, vendor onboarding, budget allocation, social content strategy, quality assurance, approvals (legal and internal stakeholders) and broadcast delivery.

  • Managed brand strategy and media partnerships for organic and paid social campaigns, leading creation of promo videos and banners while leveraging brand voice. Achieved 41% higher CTR compared to agency creative, surpassing audience growth KPIs by 14% through data-driven social performance tracking and ad unit optimization.

COLLIER.SIMON | Brand Lead & Creative Producer 7/2018 - 10/2019

Brand lead on paid social and high performance marketing campaigns for Experian, Nectar Mattresses and more.

  • Managed the execution of innovative campaigns across various media channels, including social, digital, TV, and brand. Led a team to transform briefs into high-performing campaigns, achieving a 39% higher CTR vs. client creative.

  • Led digital content production management for Nectar Mattresses and Candid Co. campaigns, managing resources, production schedule, clients, casting, locations, finance/budget, and post-production. Resulted in a 19% sales increase during the campaign.

  • Supervised the execution of campaign testing by using research and insights to improve brand voice, copy, and art to optimize campaign spend and redefine best practices. Increased efficiency in paid media, reducing CPM by 10%.

  • Managed client relationships with senior leadership by pitching data-driven new ideas and creative solutions to secure a 15% increase in new business revenue.

IW Group | Account Director 7/2010 - 3/2018

Executed strategic national marketing campaigns for global accounts such as McDonald's, Walmart, Warner Brothers, AMC, and Westfield Centers in a fast-paced agency setting. Developed and won new business opportunities for the agency.

  • Led creative development of social-driven campaigns and activations including Our Food, Your Questions. Resulted in 23% lift in brand sentiment, 5.4% share price increase, over- delivering on client objectives and key performance metrics. Secured 3x incremental fee for agency.

  • Provided DEI guidance for stakeholders and executed media communications campaigns for major studio releases like The Great Wall, The Lego Ninjago Movie, Into the Badlands, Chinese Zodiac, and Detective Chinatown 2. Public relations events generated 10MM impressions in multicultural outlets, contributing to successful premieres.

Kotick Marketing Group | Marketing Manager 8/2008 - 6/2010

Spark Foundry | Assistant Media Planner 2/2007 - 2/2008

EDUCATION

University of California, Irvine | Bachelor of Arts | Film and Media Studies

Resume